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Lee Odden

B2B Marketing Innovation: Create More Compelling Content from Rob Yoegel of Monetate

Lee Odden on Sep 25th, 2012     B2B, Interviews, Marketing PR Conferences

Rob Yoegel - Speaker- MarketingProfs B2B Marketing ForumBuilding a solid marketing team and ensuring the company is on the same page with prospect and customer communications is essential for B2B marketing success.

In the 3rd interview of this week’s series on B2B Marketing Innovation, Monetate’s Rob Yoegel takes a deep dive into working with a team to create compelling content for more effective B2B marketing.  From marketing on a shoestring budget to practical tips on being more innovative with B2B content, Rob gives a great overview on the importance of innovation for B2B marketing success.

Please tell us about your role at Monetate and the kind of B2B marketing work you’re most excited about there.

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