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Lee Odden

How to Show Real ROI for Your Content Marketing eBook

Lee Odden on Aug 25th, 2014     Content Marketing, Content Marketing World

Content Marketing ROI

We must hold ourselves accountable to higher level KPIs so we can stop fighting for our discipline and start fighting for more budget. Julie Fleischer @jfly

The most elusive of white rabbits in the content marketing world seems to be the question of how to best measure ROI. According to a study by CMI and MarketingProfs, over 50% of marketers are investing more budget in content marketing and the most effective marketers spend more than double than the least effective marketers. While budgets are moving in the right direction, measuring ROI still has some progress to make. According to HubSpot’s State of Inbound Marketing study, less than 50% of marketers can confirm content marketing’s positive ROI.

Lee Odden

What’s the ROI of Corporate Blogging?

Lee Odden on Dec 3rd, 2012     Blogging, Content Marketing, Online Marketing

business blogging ROIIn a few weeks this business blog will be 9 years old.  That’s 3,145 posts overall, of which I have written 2,537 myself.

If someone would have suggested to me 9 years ago that I should write 1.2 million words as a key component of my agency’s online marketing strategy, I would have dismissed them as crazy. And yet here we are.

I know a lot of companies have dabbled in blogging with mixed results and many are considering either starting a blog or scaling their blogging efforts. There are reasonable questions about how a business blog will add value to the bottom line. How will a corporate blog contribute to leads and sales? What is the ROI of blogging for each quater, month, week, day, hour and dollar invested? Those are great questions.

Lee Odden

Social Media ROI as Return on Influence #Optimize

Lee Odden on Dec 14th, 2011     Online Marketing, Optimize Book, Social Media

Optimize Social Media ROIWhile the topic of return on investment with social media participation seems to polarize many marketing, advertising, and public relations pundits, there are a growing number of companies and agencies that are implementing social media marketing and analysis efforts to answer the question firsthand.

We’ve all read about or seen favorite examples going back to Dell Outlet selling a few million dollars worth of discounted computer equipment through Twitter, to Blendtec selling more blenders because of its YouTube videos showing what happens when a Blendtec meets an iPhone, or a rake. Of course, there’s also the famed Old Spice example of selling more body wash because of Isaiah Mustafa on a horse on a beach.

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