As you can see from the graph above, the number of RSS and RSS to email subscribers of Online Marketing Blog has grown substantially since we moved over to WordPress and updated the design. Participating in a little social media optimization hasn’t hurt either.
One of the metrics we look at with client blogs as well as our own are the most popular RSS feed readers and aggregators used. This influences the RSS chicklets or buttons used to promote the feed.
Checking the Feedburner stats for Online Marketing Blog there are 118 different RSS readers logged. I suspect 30 or so of those are blog bots. Here’s the distribution of top ten RSS readers from most to least popular for this blog: