When reviewing search marketing blogs each week for inclusion in our big list, one of the most consistent problems we see is that blog owners don’t make it easy to subscribe. Either there is no icon for the RSS feed or it’s hidden way below the fold.
Something as easy as adding a prominient RSS button near the top of the blog template with the word “Subscribe” near it can increase the number of return visitors substantially. We’ve done this ourselves and we’re now just under 6,000 subscribers.
![[StumbleUpon]](/wp-content/themes/TopRank06/images/stumble-big.png)
![[Sphinn]](/wp-content/themes/TopRank06/images/sphinn-big.png)
![[ISEdb]](/wp-content/themes/TopRank06/images/ISEdb-big.png)
![[Google]](/wp-content/themes/TopRank06/images/google-bookmark-big.png)
![[Mixx]](/wp-content/themes/TopRank06/images/mixx.png)
![[Facebook]](http://www.toprankblog.com/wp-content/themes/TopRank06/images/facebook-icon.gif){kind=icon}
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