Are you ready to celebrate the successful launch of your new company blog? Technically speaking, the launch went off without a hitch. Your content is fresh, informative and even entertaining. And your blog’s design is well-branded and intriguing.
But before you pop open the bottle of champagne, consider one more piece of the puzzle: blog subscribers. You’ve made an RSS feed available, but no one seems to be subscribing.
In order for a blog to generate links and traffic over the long term, you must devise a strategy to acquire an active group of passionate and engaged readers. Use these 5 basic tips as a starting point for gaining blog subscribers:
1. Make it easy and obvious for readers to subscribe to your blog’s RSS feed. You can achieve this by: