There’s lots of buzz about how to use RSS for business marketing of late, particularly for business to business RSS marketing, so here are some tried and true resources as well as a few recent articles:
KnowledgeStorm Research Report: “How Blogs and RSS Affect B2B Technology Purchase Decisions” also covered by DMNews.
If you work in the B2B marketing space, then you will also be interested in this upcoming webcast: “How to Use New Media to Market to IT Professionals” which is happening Nov 2nd.
Charlene Li from Forrester, “Using RSS as a Marketing Tool”
White paper on RSS by Yahoo and Ipsos Insight,”RSS‚ÄîCrossing into the Mainstream” (pdf)