Rss-ray Tag Category | Online Marketing Blog

How Social Media Impacts Search Engine Marketing

Posted by Lee Odden on Feb 14th, 2007 in Blogging, Interviews, Online Marketing, Press Release Optimization, SEO, Social Media, TopRank News |

Today I’m doing an online radio interview over at RSS Ray on social media and search engine optimization. Our discussion will cover fundamentals of social media and how businesses, small and large, might use such tactics as part of their online marketing mix. We’ll also discuss blog marketing and press release optimization.

The kind of social media optimization and marketing that gets the most play these days is hitting the home page of digg or getting tons of traffic from Stumbleupon, del.icio.us, reddit, etc. Many of the SMO/SMM campaigns we run achieve these kinds of results, but it’s not the end goal. If you’re familiar with the services we provide at TopRank, you’ll know we take a holistic approach to search marketing and view things like social media on a longer term basis.

How Social Media Impacts Search Engine Marketing

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TopRank News, Interviews and Upcoming Speaking Events

Posted by Lee Odden on Feb 9th, 2007 in Blogging, Interviews, Online Marketing, TopRank News |

Todd And (Andrlik) published a list of 150 marketing blogs and I’m happy to note that Online Marketing Blog is ranked at #5 between Brian Clark’s most excellent Copyblogger and Church of the Customer’s Ben McConnell and Jackie Huba. With Seth Godin at #2 and Steve Rubel’s Micropersuasion at #17 I’m pretty amazed. This is a dynamic list and you can read about the ranking criteria here.

A few people did interviews with me that were published this week. One with Michael Gray as part of his awesome collection of local search marketing interviews, “Local Search Tips, Tricks and Secrets“.

TopRank News, Interviews and Upcoming Speaking Events

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