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SES SJ: SEO Through Blogs And Feeds

TopRank Online Marketing on Aug 13th, 2009     Blog Optimization, RSS, Search Engine Strategies, SEO

seo-blogs-feeds

You’ve heard the stories from the tech echo chamber. Posts proclaiming blogging dead and RSS too slow have been circulating around the web for the last year or so.  And yet the blogosphere remains alive and kicking, despite the early adopter pontification.

Not yet running a blog or syndicating your content through RSS feeds?  Your competition certainly is, and if you’re not there you’re missing out on a vital area that can boost your SEO efforts.

Joshua Palau, VP, Search, Razorfish moderates this panel of industry leaders (including TopRank Online Marketing CEO Lee Odden) to explore the unique advantages blogs and feeds offer to search engine optimization:

  • Amanda Watlington, Owner, Searching for Profit
  • Dixon Jones, Managing Director, Receptional LTD
  • Sally Falkow, President, PRESSfeed
Lee Odden

Add a Footer to Your Feed with Better Feed

Lee Odden on Jan 28th, 2009     Blogging

Better Feed LogoBetter Feed is a WordPress plugin that allows the blog owner to add a custom footer to the end of each post in their feed.  This a great way to customize what your readers see when they only read your feed, and don’t click through to your site.

Here are a few things you can do with Better Feed:

  • Add a copyright line.
  • Add text and links back to your site or blog.
  • Add announcements.
  • Add an advertisement, promotion or other call to action (CTA).
  • Add in tags, categories, comments, author and other post specific items.
  • Design it as you want.
  • Do pretty much anything.
Lee Odden

Feed Overload – How To Catch Up?

Lee Odden on Apr 10th, 2007     Blogging

Feed OverloadWell I was out all last week on vacation. It was very nice and I didn’t use a computer once; except for a slot machine. But now I’m back and my feed reader is overloaded with hundreds of unread posts. How does one catch up?

My thoughts are this:

  1. Spend a couple hours reading though them.
  2. Spend an hour quickly scanning them and not really reading anything.
  3. Mark all as read and just start fresh.
  4. Spend the next week or two catching up on a few feeds at a time.
  5. Multi Task by reading feeds and watching American Idol at the same time. (ha ha)

Now I love the information in each feed, but when someone misses a few days, the unread count can be overwhelming. So much that I avoided them all together yesterday.

Lee Odden

RSS Buttons for Your Blog

Lee Odden on Mar 30th, 2007     Blog Marketing, Blog Optimization, Blogging, Online Marketing, RSS

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When reviewing search marketing blogs each week for inclusion in our big list, one of the most consistent problems we see is that blog owners don’t make it easy to subscribe. Either there is no icon for the RSS feed or it’s hidden way below the fold.

Something as easy as adding a prominient RSS button near the top of the blog template with the word “Subscribe” near it can increase the number of return visitors substantially. We’ve done this ourselves and we’re now just under 6,000 subscribers.

A study by Yahoo and Ipsos Insight supports the need to display RSS subscription options as blog readers were found to be far more likely to subscribe to a blog if they say a familiar graphic for their favorite RSS reader, whether it was Bloglines, MyYahoo or Google Reader. One solution is to use our free RSS button tool which has been used by over 50,000 blogs so far.

Lee Odden

Pubcon 06 Feeds, Blogs, News, and Social Search

Lee Odden on Nov 15th, 2006     Marketing PR Conferences, Online Marketing, Pubcon, RSS, Social Media

I was very torn between attending this session and Big SEO, but I got a bit of both. Here’s the official session description:

“Today’s search landscape is more diverse than ever. There are hundreds of new social bookmarking, community tagging, feed search and news search sites and systems emerging. This panel has representatives from some of the top social and feed search engines on the web today. These expert panelists will look at the top issues they are currently facing, as well as new options they can offer webmasters who are looking to get their sites listed.”

This topic could easily have been broken down into at least 2 different sessions as these are somewhat disparate topics and no one really talked about blogs per se. Speakers included: Owen Byrne from digg, Rick Klau from FeedBurner, Chris Tolles from Topix.net and Niall Kennedy.

Lee Odden

Top RSS Feed Readers

Lee Odden on Oct 31st, 2006     Blog Marketing, Blogging, Online Marketing, RSS

RSS Feed Stats
As you can see from the graph above, the number of RSS and RSS to email subscribers of Online Marketing Blog has grown substantially since we moved over to WordPress and updated the design. Participating in a little social media optimization hasn’t hurt either. :)

One of the metrics we look at with client blogs as well as our own are the most popular RSS feed readers and aggregators used. This influences the RSS chicklets or buttons used to promote the feed.

Checking the Feedburner stats for Online Marketing Blog there are 118 different RSS readers logged. I suspect 30 or so of those are blog bots. Here’s the distribution of top ten RSS readers from most to least popular for this blog:

Lee Odden

Resources for BtoB RSS Marketing

Lee Odden on Oct 27th, 2006     Blog Marketing, Blogging, Interactive Marketing, Online Marketing, RSS

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There’s lots of buzz about how to use RSS for business marketing of late, particularly for business to business RSS marketing, so here are some tried and true resources as well as a few recent articles:

KnowledgeStorm Research Report: “How Blogs and RSS Affect B2B Technology Purchase Decisions” also covered by DMNews.

If you work in the B2B marketing space, then you will also be interested in this upcoming webcast: “How to Use New Media to Market to IT Professionals” which is happening Nov 2nd.

Rok Hrastnik “wrote the book” on RSS Marketing who also published “The Business Case for RSS

Charlene Li from Forrester, “Using RSS as a Marketing Tool

White paper on RSS by Yahoo and Ipsos Insight,”RSS‚ÄîCrossing into the Mainstream” (pdf)

Lee Odden

Feedblitz Gets a Makeover

Lee Odden on Oct 19th, 2006     Blogging

Feedblitz, one of the most popular feed to email services got quite a make over today as Feedblitz 2 launched.

Feedblitz 2

Along with the new look and feel comes a wealth of new features including an upgraded API, monetization, publishing, tags, stats, subscribe to comments, diagnostics, speed and more.

I haven’t had much time to play with the new Feedblitz, but it’s looking quite nice. If you’ve dug around, share your thoughts on the upgraded service.

[tags]feedblitz, email, feed, rss[/tags]

Lee Odden

7 Usability WordPress Plugins

Lee Odden on Aug 17th, 2006     Blogging

Blogs sure are great, and owners are doing everything they can to optimize them for search engines, but what about people? There are a few usability plugins that make it easier for visitors to interact with your site.

Optimal Title / SEO Title : Good title tags are not just for search engines. They also appear in the users history and possibly bookmarks. Title tags should be specific -> generic. So, don’t start all your tittle tags with your blog name please.

Subscribe to Comments : Getting comments is one trick, keeping the people up to date on the comment discussion is important. I can’t think of how many times I’ve posted and then I couldn’t remember where I made my comments. Email notifications is a great way to get updates on comments and keep your visitors connected.

Lee Odden

PRWeb Sub-Domain Mapping for RSS Feeds

Lee Odden on Aug 7th, 2006     Online Marketing, Online PR

PRWeb announced today that they are now offering a service that will allow their press release distribution clients the ability to map the company domain name to the RSS feed of the release hosted by PRWeb.

When you submit a press release through PRWeb and associate that press release with a RSS Group in the PRWeb control panel, the release is then published as part of an RSS feed. This feed url can be pinged to the RSS search engines and also used in an auto discovery tag for RSS feeds in the company web site. That way RSS enabled browsers and feed readers can automatically detect the company press release RSS feed and subscribe to it, even if they do not have a blog.

Lee Odden

ad:tech Chicago – Big Brands and Podcasting

Lee Odden on Jul 25th, 2006     adtech, Blog Marketing, Blogging, Interactive Marketing, Marketing PR Conferences, Online Marketing, Podcast Marketing, Podcasting, RSS

Here is the next installment of Online Marketing Blog coverage of ad:tech Chicago 2006:

With a slight delay, this standing room only session started off with Moderator Henry Copeland of blogads.com introducing the speakers which included: Michael Moore of Nestle Purina Pet Care, Robert Claypoole “Consumer and Professional Relationship Marketing” for Johnson and Johnson Vision Care division, Heather Sefcik of Henkel Consumer Adhesives (Duck Tape) and Brian Bloom of Ligget Stashower, a marketing PR firm that works with the Duck Tape brand.

Heather and Brian Bloom did a tag team presentation with Heather starting things off by offering a quick Duck Tape 101 history. Starting in WWII, Duck Tape today is a household name with a cult like following. Duck Tape has “become cool”.

Lee Odden

Interview with Phil Hollows Founder of FeedBlitz

Lee Odden on Jul 19th, 2006     Blog Marketing, Blogging, Blogging News, Interviews, Online Marketing, RSS, Spotlight on Search

FeedBlitz
Spotlight on Blog Marketing Interview with Phil Hollows of FeedBlitz

And now for something completely different. Since so much of what’s covered here on Online Marketing Blog deals with the marketing of blogs, I thought adding some interviews with people involved with blog marketing would be of interest to our fast growing audience of readers.

Today’s interview is with Phil Hollows, Founder and CEO of the popular RSS to email service, FeedBlitz. With an active circulation of 682,330 and 53,955 active feeds, FeedBlitz is likely the most popular RSS to email service available. I had a chance to preview some features of FeedBlitz a while back and have been using it personally and with our PR and blog consulting clients ever since. Recently Phil took FeedBlitz on as a full time gig, has secured investor financing and is hiring. What better time than now to check in with Phil for a peek behind the FeedBlitz curtain.

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