In advance of their SES New York session on social commerce, I wanted to see what tips and tricks moderator Mel Carson and speaker Deitra Mara could share with our readers. At 9:30 am March 28th, the two will join Tami Dalley from Salesforce to present Social Media Meet ROI: The Secrets to Driving Social Commerce.
Carson and Mara graciously participated in interviews prior to their session, to share their experience and advice with marketers looking to improve their social media channel awareness, content creation and social ROI.
Carson, formerly of Microsoft, is the founder of social, PR and personal branding consultancy Delightful Communications. As moderator, he’ll have his hands full with the two powerhouse speakers. Carson told us, “I’d encourage anyone to come to see two very powerful women in the industry speak. Deitra and Tami bring a lot of insight into different tools and products, best practices and disciplines on how to prove the ROI in social media commerce exists and how to get more of it.”