Online Marketing Blog

In advance of their SES New York session on social commerce, I wanted to see what tips and tricks moderator Mel Carson and speaker Deitra Mara could share with our readers. At 9:30 am March 28th, the two will join Tami Dalley from Salesforce to present Social Media Meet ROI: The Secrets to Driving Social Commerce.

Carson and Mara graciously participated in interviews prior to their session, to share their experience and advice with marketers looking to improve their social media channel awareness, content creation and social ROI.

Carson, formerly of Microsoft, is the founder of social, PR and personal branding consultancy Delightful Communications. As moderator, he’ll have his hands full with the two powerhouse speakers.  Carson told us, “I’d encourage anyone to come to see two very powerful women in the industry speak. Deitra and Tami bring a lot of insight into different tools and products, best practices and disciplines on how to prove the ROI in social media commerce exists and how to get more of it.”

Facebook Ads: Do they even work?

A recent infographic from WordStream asks the not so age old question: Facebook vs. Google, which is more valuable?  The findings of this infographic include:

• Facebook: 51% reach of all Internet users
• Google: 90% reach of all Internet users
• Facebook Q1 2012 Revenues: $1.06 Billion
• Google Display network Q1 2012 Revenues: $2.9 Billion

Featured Team Story

Jolina Pettice - 5 Conversion Marketing Tips – As Easy as Candy from a Baby?

I know from experience, wielding candy away from a baby (or in my case a toddler) isn’t actually that easy.  It takes purpose, planning and creativity. Easy or Not, here are 5 must-read tips for conversion marketing to make sure you outpace your competition and reap the sweet rewards.  Via Search Engine Land.