TopRank Online Marketing

Lee Odden

Leveraging Social Media and SEO for Public Relations

Posted by Lee Odden on Jun 8th, 2007 in Marketing PR Conferences, Online Marketing, Online PR, Press Release Optimization, SEO, Search Industry News, TopRank News |

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Coming up very quickly next week is the Media Relations Summit in Washington D.C. and I’ll be bringing one of our account managers, Mike Yanke, who works with many of our public relations clients to learn from some of the best and brightest in the PR and media relations industry.

I’ll be joining fellow SEO/social media/PR practitioners Jamie O’Donnell and Sally Falkow, who are both flying in from California, in a session called “Media Relations Unbound: How SEO and Social Media Have Revolutionized Our Reach”. I’m speculating that Greg Jarboe is on yet another exotic island vacation. :)

Lee Odden

SEO Secrets for Better Public Relations

Posted by Lee Odden on Jan 23rd, 2007 in Marketing PR Conferences, Online Marketing, Online PR, Press Release Optimization, Public Relations, SEO, TopRank News |

This Thursday I’ll be doing an audio conference as part of Bulldog Reporter’s PR University on search engine optimization and public relations. I did one of these in the Spring of 2006 and it went pretty well. I know a lot of practical, hands-on information was given out for the past conference. Attendees ranged from top 10 public relations firms in the U.S. to boutique shops and in-house PR professionals.

The panel this Thursday is very similar as last year and consists of:

  • Sally Falkow from Expansion Plus
  • Jamie O‚ÄôDonnell, SEO PR
  • Lee Odden, TopRank


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