Celia Brown and Amy Hatch came to brand journalism from different directions: One marketing and the other journalism. It’s the perfect mix for setting up a social newsroom, as the two have demonstrated at SAP.
At the Content2Conversion Conference, the duo offered three T’s of winning the marketing moment by establishing a social newsroom:
The two skill sets that each woman brought to SAP’s Social Newsroom dovetail perfectly. Amy, who sees the reporter side, said reporters love to get the big scoop. With a reporter on staff in the marketing department, content began to offer a transparency that wasn’t always evident, Amy said, in marketing content.