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Online Marketing News: Local Optimization Opportunity, Facebook Advertising Issues, Google Knowledge Graph Takes Over

The Local Web – The Single Largest Opportunity For National Brands

This infographic by Balihoo shares the significance of marketing locally to your potential customers.  According to this infographic:

  • 73% of online search activity is related to local content
  • 82% of local Internet searches follow-up offline
  • 23.6%  the percentage that digital media is expected to represent of advertising by 2015

Featured Team Member Story

Sara Duane-Gladden – Is Facebook Advertising the Problem?  Or Are Brands Expectations the Culprit?

GM made waves last week when it pulled $10 million in annual spending from Facebook, but are the ads really at issue or are marketing expectations? According to a recent poll, 61% of US Facebook advertisers used ads for awareness purposes, yet a hefty 44% expected them to generate conversions. So… which is it? Engagement doesn’t necessarily mean sales, and sales don’t necessarily mean engagement.  Via eMarketer.