The Local Web – The Single Largest Opportunity For National Brands
This infographic by Balihoo shares the significance of marketing locally to your potential customers. According to this infographic:
- 73% of online search activity is related to local content
- 82% of local Internet searches follow-up offline
- 23.6% the percentage that digital media is expected to represent of advertising by 2015
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Sara Duane-Gladden – Is Facebook Advertising the Problem? Or Are Brands Expectations the Culprit?
GM made waves last week when it pulled $10 million in annual spending from Facebook, but are the ads really at issue or are marketing expectations? According to a recent poll, 61% of US Facebook advertisers used ads for awareness purposes, yet a hefty 44% expected them to generate conversions. So… which is it? Engagement doesn’t necessarily mean sales, and sales don’t necessarily mean engagement. Via eMarketer.