Satya Nadella is the SVP of the Search, Portal & Advertising Platform Group for Microsoft. In this session, Satya discussed the evolution of search and outlined strategies to help prepare for success. Specifically, he brings light to how we think about the evolution of search and the unique assets that will take it to the next level.
The evolution of search:
We can categorize the history of search by looking at 3 dimensions:
1. Core technology of search
2. Business model
3. Expectations
The core technology of SEO is the magic of keyword base search. The business model continues to shift with CPC driving efficiency as we continue to measure quantitative results and ROI.
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