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Lee Odden

What’s Next in B2B Marketing? #MPB2B Interview with Scott Stratten @UnMarketing

Lee Odden on Sep 1st, 2014     B2B, Interviews, Marketing PR Conferences

Scott Stratten

Customer acquisition without marketing. Is that even possible in the business to business world? Not only is it possible, it’s what’s next.

If you’re a business to business (B2B) marketer, you’ve undoubtedly seen the “be human” and H2H meme. Funny thing is, humans have always been behind all those business product and service purchases. What’s not so funny are the continued fails in how B2B companies communicate, the experiences they create for business buyers and the unrealized marketing power of delivering awesome.

It’s time to shine a light on how B2B marketers can elevate their “human” approach to buyers and one of the best people to do that is Scott Stratten.

Lee Odden

Infographic: How to Grow Your Audience -10 Tips from Facebook, MarketingProfs, ExactTarget, Copyblogger

Lee Odden on Aug 13th, 2014     Content Marketing, Content Marketing World

audience development

How many millions or even billions have been poured into creating content over the past 5 years? Do you think that number will be less in the next 5?

And what percentage of those budgets were spent on audience development?

Making great content is important, but analyzing target audiences for insights and growing communities to receive that content is essential.

Sometimes the world of content marketing can seem as confusing as a Mad Hatter’s tea party. We may never know why a raven is like a writing desk, but we can certainly shed some clarity on the importance of audience development for content marketing.

To do that, I reached out to 10 of the top marketing minds in the content marketing world to get their insights into the importance of considering your audience for content marketing strategy as well as tactics for growing your audience.

Ashley Zeckman

Book Review & Interview: The Book of Business Awesome & UnAwesome – Scott Stratten

Ashley Zeckman on Sep 19th, 2012     Book Reviews, Online Marketing

If you’ve ever seen Scott Stratten (@unmarketing) speak you know that he offers a great mix of information, anecdotes, and comedy.  When I picked up his new book “The Book of Business Awesome & UnAwesome” I was pleased to see that these traits carried over into his writing as well.

Scott’s new book is very cleverly compiled.  If you flip the book one way, you’ll find a collection of stories and experiences of businesses that are taking an “Awesome” approach to engaging customers in a meaningful way.  On the flipside, you will find companies taking an “UnAwesome” approach that leaves customers wanting more.  If you’re in the market for a new business boo, pick up “The Book of Business Awesome & UnAwesome”.  It’s easy to read and contains many great nuggets of useful information.

Ashley Zeckman

What Did We Learn? Key Highlights & Buzz: #BWENY From The Perspective of the Audience

Ashley Zeckman on Jun 12th, 2012     Marketing PR Conferences, Online Marketing, Social Media

Finding Beauty in NYC is All About Perspective & Vantage Point

Many of you might know that Lee Odden (@leeodden) and I attended BlogWorld in New York last week.  I was fortunate enough to get the opportunity to interview many of the speakers that were presenting, and sit in on some really great sessions.

That being said, many of you have already seen the conference from my point of view.  So I thought it would be nice to share some of the feedback and highlights from attendees as a means to share:

  • Valuable takeaways from many of the most buzzed about sessions.
  • Places where you can find additional highlights on specific presentations.
Ashley Zeckman

Common & Deadly Social Media Sins – Scott Stratten Author of UnMarketing #BWENY

Ashley Zeckman on Jun 5th, 2012     Marketing PR Conferences, Online Marketing

Scott Stratten’s (@unmarketing) opening session at BlogWorld NY was one of the sessions that I was most excited about.  I even asked if I could walk in early and get a good seat (nerdy I know).

I was not disappointed.  Scott was one of the most entertaining and honest speakers I have seen to date.  In short, he keeps it real (and speaks in tweets which makes sharing easy).  Before his session I had the opportunity to ask Scott some questions of my own as and he was kind enough to provide me with some great and you guessed it, honest answers which I have also included at the end of this post.

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