Wrapping up the day was Don Shultz, Ph D and professor at Northwestern University, who introduced attendees to what he calls the “Rodney Dangerfield School of Search Marketing“.
As a search marketer, do you ever feel like youâ€™re under the magnifying glass to produce bigger, better, faster results? And results that donâ€™t fit into traditional marketing measurements?
Don motivated the crowd by insisting that search engine marketers need some respect from traditional marketers within organizations. So, how do we get respect? Here are Donâ€™s ideas on how we can change the marketing world.
Transition from static to dynamic marketing
Don talks about the 3 different types of marketing organizations:
1. Product driven â€“ i.e. General Motors
2. Distribution driven â€“ i.e. Wal-Mart
3. Customer-driven â€“ i.e. Dell