The DMA06 conference is getting rev’d up with pre conference sessions Satuday and Sunday. The new search engine marketing certification program started on Saturday with Jeannette Kocsis, VP of Digital Marketing at Harte-Hanks, presenting on “Introduction to Search Engine Marketing” and I followed up with “Search Engine Basics”.
Unfortunatley, I was not able to sit in on Jeannette’s session, but Amanda Watlington said there was great feedback. Here’s the description of the module:
Introduction to Search Engine Marketing: Explore search engine marketing and what it takes for a marketer to achieve search engine marketing results. Learn how to identify ethical search engine marketing practices and how search engines define spam. Learn how to shape the business case for search marketing for your business, and how to staff this valuable marketing function.