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Lee Odden

Interviews with DMA Search Marketing Council

Lee Odden on Jun 19th, 2007     Interviews, Online Marketing

Here is a collection of short video interviews taken during day one of the DM Days conference in New York. The Direct Marketing Association has a variety of special interest groups called “councils”. One of them is focused on search marketing and appropriately named, the Search Engine Marketing Council, or SEMC.

I serve on the operating committee of that organization as does Heather Lloyd Martin of SuccessWorks, Mike Moran of IBM, Andy Wetzler of More Visibility, Jeanette Kocsis of Harte Hanks, Amanda Watlington of Searching for Profit, Doug Garfinkel from Epsilon, Detlev Johnson of Position Technologies and Lisa Merizio Smith from the DMA.

To give direct marketers who read Online Marketing Blog a sense of what the SEMC is up to in regards to SEO and social media education opportunities, I decided to do a few interviews with those opcom members that I could find at the conference on day one.

Lee Odden

DM Days New York 2007

Lee Odden on Jun 18th, 2007     Online Marketing, Social Bookmarking, Social Media

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After a few days home in Minnesota I’ve gone on the road again to the DM Days conference in New York. Just two hours sitting on the tarmac this time. :)

The DMA Search Engine Marketing Council has quite a bit going on between sessions on search marketing, informational events and there will be presentations on the DMA search marketing certification program as well by the coordinator of that program, Dr. Amanda Whatlington. There’s also a one day seminar here in NYC after the DM Days event, “Search Engine Marketing – The Basics” on June 27th from 9-3:30.

Lee Odden

Speaking at DM Days New York

Lee Odden on Jun 18th, 2006     Marketing Industry News, Marketing PR Conferences, Online Marketing, TopRank Agency News

Monday morning I’m off to New York for the DM Days conference. I will join several other members of the DMA Search Engine Marketing Council including: Heather Lloyd-Martin, Amanda Watlington, Detlev Johnson, Kevin Lee, Mike Moran, Jeanette Kocsis and Matt Bailey as well as John Marshall in presenting two sessions that provide a wide range of specific recommendations for a DMA member site.

Topics include: creating a business case for search marketing, web site evaluation, technical optimization, user-experience, content optimization, web analytics, pay per click, online pr and integrating web marketing with other media. I guess it’s sort of a SES “pimp my site panel” but without the hats and it occurs over two sessions.

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