TopRank Online Marketing

Lee Odden

Tips on Content Centered Link Building

Lee Odden on May 7th, 2008     Link Building, Online Marketing, SEO

Yesterday, Junta 42 announced their latest list of top content marketing focused blogs (Online Marketing Blog came in at #2 in between Copyblogger and PR 2.0) and it reminded me yet again of how important content is for SEO. It used to be when discussing search engine optimization services 5-6 years ago, we’d focus on keyword optimization of content and getting links as independent tactics. Today, it’s a different story.

Of course many of the basics of SEO still apply, such as keyword research, on-page optimization of existing content and solving crawling issues. But attracting links and creating new content are no longer separate tasks. They’re interdependent.

The success formula for content centered link building is simple:

  • Establish distribution channels such as blog/RSS, email list, social networks, social content

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