Online Marketing Blog

How to Build Investment Interest in Your SEO/SEM with an introduction by Anne Kennedy and a presentation by Patricia Hall, Investment Banker, Hallmark Capital. If you own and/or are running a fast growing search marketing agency and want to gain more insight into making your firm more valuable for acquisition/investment, then this session is for you.

What Wall Street looks at.

• Client list is important. Keep in mind, if you have big name clients now, what will you need to do to keep them.

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A TopRank client that we do some online PR work for and that has been involved with the search marketing industry for quite a while is topseos.com. Our listing and also the ranking of TopRank as a search engine optimization agency on topseos.com has been a significant source of direct traffic for us.

Bill Peden of topseos.com recently gave the heads up that the site has been revamped offering new features for companies researching internet marketing services including a press releases area, a jobs area and knowledge base.

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When KeywordRanking was still in business, our Minneapolis SEO agency used to get calls about once a month from disaffected clients asking how to get out of contracts and to see if they were getting value for the $2,000 being spent. Most of those situations were the result of overzealous sales people, cold calling businesses and making promises that were a bit ambitious.

In most cases though, the business owner had not allowed enough time for their SEO and link building to gain momentum. Even quality SEO firms can suffer if expectations are not set correctly.

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