Essentially, the key questions discussed in this panel centered around what is it that we’re doing as marketers that could be considered as SEO vs. Marketing. Other topics included: Google +1, personalization, evolving nature of SERPs, “Trust Rank”, analytics and other technical aspects of SEO were discussed.
Moderator: What does search engine optimization mean anymore? The thing about SEO is that there are many technical considerations. What ranking factors still matter? Should we still be considering tags, H1, Titles, etc.
Terry: Title tags are one of the biggest factors.