It’s been several years since I have seen TopRank CEO Lee Odden contribute to the panel ‘SEO Through Blogs & Feeds,’ so I was eager to sit in on this session to close out my first day at this year’s SES San Francisco.
Joining Odden on his panel, moderated by Craig Macdonald, Senior Vice President and Chief Marketing Officer, Covario, was PRESSfeed President Sally Falkow.
As Odden states, creation and promotion of a successful business blog is just as simple and just as complex as planning a friendly dinner party. How, exactly? More on that shortly.
While Odden opened the session, let’s begin with insight from Falkow as her remarks help expand the notion of traditional blogging.
“According to Google,” Falkow states, “a blog is simply a webpage with a feed.”