TopRank Online MarketingTopRank Online Marketing Blog

TopRank Online Marketing

Make The Right Moves at SES San Francisco 2010 – TopRank Liveblogging

TopRank Online Marketing on Aug 13th, 2010     Marketing PR Conferences, Online Marketing, Search Engine Strategies, SEO, Social Media

Search Engine Strategies San Francisco is upon us and marks a watershed year for this event.  For the first time the annual August conference hosts in San Francisco and integrates with Connected Marketing Week, boosting an already large happening to an all-inclusive digital marketing experience.

In addition to TopRank Online Marketing CEO Lee Odden presenting on several sessions as both speaker (Content Marketing Optimization & Blog SEO) and moderator (Selling Search to the C-Suite), TopRank team members (myself and Mike Yanke) will be out in force liveblogging the event.

During the 2009 conference we put together the “Search and Social Media Puzzle“.  Our 2010 conference coverage will be no different.  Online Marketing Blog readers won’t miss a thing.  We’re all familiar with such phrases as “content is king” and “context is queen.”  So this year, we’ll be helping you outsmart competitors, think strategically and “make the right moves” with expert advice from industry thought leaders.

Lee Odden

Facebook SEO: Optimizing for an Audience of 800 Million

Lee Odden on Aug 4th, 2010     Online Marketing, SEO, Social Media

Facebook SEOShould you optimize for Facebook? Can you improve Google search results with Facebook SEO?

At the 2009 MIMA Summit I gave a presentation on the intersection of SEO and Social Media suggesting that companies become publishers in their marketing and that the opportunity for search doesn’t just lie with Google, but also with social search.  At the time, Facebook’s internal search emerged as one of the search engine engines tracked by comScore. The idea being marketers can optimize their website content for standard search but also the content they publish within social networks and on social media content sites.

Fast forward:  comScore’s June 2010 U.S. Search Engine Rankings report shows that Facebook search queries have grown from 395 million in January of 2010 to 621 million queries in June. That’s almost half the monthly queries reported for Bing (1.7 billion) but not anywhere near the 10 billion plus queries on Google.

Lee Odden

4 Steps to Social Media SEO Success

Lee Odden on Jul 28th, 2010     Online Marketing, SEO, Social Media

The sheer volume of social media marketing and search engine optimization advice posted online can make it difficult for companies to make sense out what direction they should take. There are many models and approaches to leveraging  optimized content for discovery through search and how to develop social networks to engage customers and promote content.  It comes down to fundamentals and I think the following Four pieces of the Social SEO puzzle can help companies of any size get started in a more meaningful way on their journey towards becoming productive on the social web.

Social SEO

TopRank Online Marketing

Tell All Q&A With Google’s Maile Ohye – SES Toronto Keynote

TopRank Online Marketing on Jun 11th, 2010     Interviews, Marketing PR Conferences, Search Engine Strategies, SEO

Maile Ohye, Senior Developer Programs Engineer, Google delivered the morning keynote on day two of Search Engine Strategies Toronto.  Maile discussed Google’s approach to helping site owners and shared answers to burning questions from the moderator and audience.

The format was a Q&A, and the following is a summary of the best questions and answers from the session.

How did you get to Google?

I studied computer science/artificial intelligence in college.  From that point on, I went into information retrieval and then joined the department of defense.  Then I took some time off, and eventually joined Google.  I’ve now been at Google for 5 years.

After a previous update, we heard a story of someone ranking #1 who lost positioning (and was previously making $10,000/month just from that one ranking).  The same thing again seems to be happening with the Mayday update.  What exactly is that it?

TopRank Online Marketing

Best Practices In SEO And Marketing: IMS MN 2010

TopRank Online Marketing on May 26th, 2010     Enterprise SEO, Local SEO, Marketing PR Conferences, Online Marketing, SEO, SEO Tips

At the recent Minneapolis Integrated Marketing Summit, TopRank Online Marketing CEO Lee Odden moderated an exciting panel of a diverse group of SEO professionals:

  • Alex Bennert – Chief Search Strategist at The Wall Street Journal
  • Brian Kleisner – Search Engine Marketing Manager for FindLaw
  • Bill Leake – CEO of Apogee Results

The focus of the panel was on search engine optimization best practices, and panelists discussed everything from leveraging web analytics for decision making to how to scale efforts and many topics in between.  Following is a summary of each presenter’s top points:

Alex Bennert – Chief Search Strategist at The Wall Street Journal

Alex spoke on the important of using data to make decisions, including leveraging sources such as Google webmaster tools.  The information provided in webmaster tools has grown significantly since they have implemented it.

TopRank Online Marketing

5 Ways to Leverage Real Time Search in Your Online Marketing Mix

TopRank Online Marketing on Apr 9th, 2010     Blogging, Content Marketing, Online Marketing, Search Engines, SEO, Social Media

real-time searchSince late 2009 when Google introduced real time search, the concept has gained a lot of attention.

Today, real time search is at the top of the priority lists for all the major search engines – Google, Bing and Yahoo!.

As part of the new technology, Google is combining live updates from sites like Twitter with the latest news headlines and blog posts in search results.

For web searchers, real time search means the ability to discover breaking news the minute it’s happening.

For marketers, it presents a whole host of opportunities to increase online visibility. Here, we’ve provided five ways to leverage real time search in your online marketing efforts.

Lee Odden

Survey Results: Impact of Blogging on Search Engine Optimization

Lee Odden on Jan 25th, 2010     Blog Optimization, Blogging, Online Marketing

Recently I posted a series of informal poll questions about blog SEO on Twitter to gain insights and feedback which were leveraged to construct a more in-depth survey.  I used the longer survey to collect information on how companies are using blogs for search engine optimization purposes and what kind of impact those efforts have. Essentially, I wanted to get opinions on and answers to: “Are blogs still important for SEO and why?”.

The topic of business blogging and search engine optimization as distinct and synergistic tactics have been explored here many times. A large number of companies are familiar with the process of starting a blog, but few have experienced the challenges of maintaining and growing a blog for more than a year.

Understanding long term benefits is key to sustainable business blogging.

TopRank Online Marketing

5 Online Marketing Resolutions for 2010

TopRank Online Marketing on Jan 8th, 2010     Email Marketing, Online Marketing, Search Marketing, SEO, SEO Tips, Social Media

We may already be a week into 2010, but that doesn’t mean it’s too late to starting making resolutions.

Resolve to give your online marketing efforts a boost this year by recognizing areas for improvement and putting in place a plan to make positive changes.

To help you get started, TopRank Online Marketing has come up with New Year’s resolutions for 5 different online marketing channels: Search Engine Optimization (SEO), Social Media, Email Marketing, Pay-Per-Click and Mobile Marketing.

TopRank Online Marketing

Top 5 Reasons for Ongoing SEO Services

TopRank Online Marketing on Dec 11th, 2009     Link Building, Online Marketing, SEO, SEO Tips

Ongoing search marketing consultingFor many companies, an ideal world involving Search Engine Optimization would be simple, quick and a one-time task to check off a list. An organization would create a website, optimize its content for target keywords and promote the site. Soon, the website would acquire a strong number of inbound links and start ranking for those target keywords. End of story.

Unfortunately, that’s just not the case. In reality, SEO isn’t just about adding keywords and linking. SEO is increasingly social and sits at the intersection of multiple business functions outside of marketing including public relations, customer service, recuitment and branding.

Ongoing SEO consulting is an important part of any internet marketing mix. Truly good consultants save companies significant expenses and contribute to increased leads and sales by providing unique expertise and insight into the technical, creative and increasingly social sides of internet marketing.

TopRank Online Marketing

SEO for Flash: 5 Tips and Best Practices

TopRank Online Marketing on Nov 19th, 2009     Online Marketing, SEO, SEO Tips

flash seoSEO for Flash – is it a reality yet?

One of the most common issues for web sites with poor search visibility involves Google not being able to crawl and index a site’s content. Web sites made entirely with Flash are problematic because there are often no links for search engine crawlers to follow or HTML text to copy.

According to the Opera (browser) developer center, somewhere between 30% and 40% of all pages tested contained Flash files representing a lot of content that may not be included in search results or only partially indexed. Despite a large number of sites publishing content using this type of file format, Flash and search engines have been like oil and water. They just didn’t mix.

TopRank Online Marketing

5 SEO Tips for Online Retailers

TopRank Online Marketing on Nov 13th, 2009     B2C, Blogging, Business of SEO, Content Marketing, Keyword Research, Online Marketing, SEO, SEO Tips

Retail SEO

Online retail websites face a unique set of obstacles when it comes to improving sales through better search engine visibility.  Repetitive product descriptions, a lack of content and frequent churn of products can all be hurdles to overcome. But with these specific tips for retail search engine optimization, online retailers can turn those challenges into opportunities and maximize their organic search traffic.

1. Add fresh content to the website. Many online retail websites focus on selling products rather than informing and providing value to customers, and hence severely lack content. It’s a good idea to include pages on a retail site that are purely content-based. Not only will informative, optimized content improve search rankings, it can help retailers sell more products by engaging customers.

Lee Odden

How to Save Money on Social SEO Consulting

Lee Odden on Nov 3rd, 2009     Online Marketing, SEO, Social Media

Cost Saving Tips on Social SEOSocial Media Marketing is getting a lot of attention in the media on and offline, causing many business marketers to wonder how to adjust budgets and resources to participate. Others that have allocated funds to Social Media and SEO programs without proper implementation, timelines or measurement may question their return on investment.

While businesses decide to push or pull budgets, companies that are focused on winning market share and driving revenue are soundly and consistently investing in a mix of digital tactics involving search, email, online PR and of course, social media.  Adding to the marketing mix often means outsourcing and good consultants are not cheap.

To optimize your online marketing performance, contact us at TopRank | ©2014 TopRank® Online Marketing | Top