Take a deep breath if you feel one step behind in terms of mobile Search Engine Optimization (SEO). If the crowd size for the session Getting Mobilized! Mobile Marketing Strategies at SES San Francisco is any indication, you are in quite good company.
The session, moderated by Paul Cushman, Senior Director, Mobile Sales Strategy, Yahoo!, featured on its panel:
- Cindy Krum, Chief Executive Officer, Rank-Mobile, LLC
- Sandeep Aggarwal, Managing Director, Internet & Software, Caris & Company
- Michael Martin, Owner, Mobile Martin
“Mobile is a channel, not a strategy,” states Kushman. “Channels may change, but marketing strategy is marketing strategy.”
Creation of a mobile app (whether for iPhone or Android) for no other reason than to launch something ‘really cool’ carries roughly the same weight as creating something viral just to create something viral. Both are fun, both are consumed, and both are easily forgotten.