“If Ihad to pick only one thing to do with my web site to improve it’s search engine visibility, what would it be?”
It’s a question that comes up often and most people asking it expect that there’s one right answer. The trouble is, as web sites and situations are different, so is the “just one thing” answer. It really depends on the situation.
Picture this: A web site with 10,000 pages, 6 years old, 25,000 inbound links and publishes new content daily. Yet the site gets less than 5% of all traffic via organic search. Why might that be?