As much time and effort that marketers put into improving visibility within search results, not all search engine ranking pages (SERPs) are good. Increasing numbers of companies are experiencing the sharp edge of the sword from disgruntled employees or customers taking advantage of the amazingly simplistic process of publishing content to the web.
You may recall such situations as “Dell Hell” or Googlebombing “miserable failure” for examples.
Because these references occur within the search results, many companies percieve search engine reputation management as a SEO problem. But displacing negative search results only treats the symptoms of the problem. It’s not a cure.
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