DoubleClick has announced the launch of their new keyword management, bid management and reporting tools, called DART Search that integrate with the DART Ad Management Platform.
Adding DART Search enables clients the ability to manage their paid search campaigns as well as tracking their display, rich media and search advertising from one location.
There’s quite a few bid management tools out there and I think DART Search is focused mosted on existing DART Ad Management clients. Although, adding the keyword and bid management tools may allow DoubleClick to win over clients that are currently outsourcing those services elsewhere.
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