Recently I was invited to give a basics webinar on optimizing news content for search. The intersection of search and PR/communications are obviously something quite familiar.
The outcome exceeded all expectations thanks to the excellent promotions by PRWeb and SEW plus Mike Grehan’s smooth handling of moderator duties amidst technical difficulties. Over 7,000 people registered, there were over 400 questions and 650 Tweets using the #prweb hash tag during the webinar.
The way it goes with many webinars when you’re invited by an organization to participate, is that the topic and title/description are determined beforehand. The speaker adapts themselves to that. This presentation content focused on optimizing writing for the web with a particular emphasis on optimizing content common to public relations.