TopRank Online MarketingTopRank Online Marketing Blog

Lee Odden

Speaking Events for Remainder of 2007

Lee Odden on Oct 31st, 2007     Marketing PR Conferences, TopRank Agency News

The big year of 2007 is winding down and there are more than a few conferences coming up. It’s been a busy year for TopRank speaking events with our involvement in the search, direct marketing and public relations industries. Here are our remaining speaking events this year. We hope to see you there:

Nov 1, 2007Bulldog Reporter’s PR University – Teleconference
“Boosting Web Traffic: Best New Ways PR Can Supercharge Websites to Drive Investors, Journalists and Customers to Visit Online”

Nov 30, 2007Advanced PR Technology Conference – San Francisco, CA
“Press Release Optimization” and “Corporate Site SEO”

Dec 4-7, 2007WebmasterWorld Pubcon – Las Vegas, NV
“Public Relations” and “SEO Blogger Panel”

Lee Odden

Reader Poll: Can SES, SMX and Pubcon Coexist?

Lee Odden on Sep 14th, 2007     Marketing PR Conferences, Pubcon, Reader Polls, Search Engine Strategies, Search Insider Summit, Search Marketing Expo

SES New York Audience

A lot has changed in the search marketing conference industry in the past year. The biggest news being the addition of Kevin Ryan to oversee Search Engine Watch and Search Engine Strategies along with the departure of Danny Sullivan from SES to start his own venture, Third Door Media and the Search Marketing Expo or SMX series of conferences.

Additional news includes the success of new conferences like MediaPost’s Search Insider Summit, programmed by David Berkowitz as well as the reduction in conference dates for Brett Tabke’s WebmasterWorld’s Pubcon down to one (albeit, temporarily) in Las Vegas. With the number of new and niche conferences popping up it begs the question as to whether the market demand can support so many events?

reader poll

Lee Odden

Search Insider Summit Wrap Up

Lee Odden on May 11th, 2007     Online Marketing, Search Insider Summit

Sunrise
This week was my first MediaPost Search Insider Summit event and I was glad to have been able to participate. I’ve been a reader of MediaPost publications on and offline for several years and have been a big fan of the Search Insider, which is pretty much the only email format search marketing content that I’ll actually read outside of my ClickZ subscriptions.

To answer a question I had posted to Gord Hotchkiss in an interview last week, “What’s different about the Search Insider Summit conference from other search marketing related conferences?”, is that both the content and the conversations were weighted more towards the strategic side of search marketing. In fact, I overheard Gord at the end of the conference say he had more strategic discussions about the future of the search marketing industry this week than he’d had at any other conference.

Lee Odden

Competitive Intelligence – Search Insider Summit

Lee Odden on May 10th, 2007     Competitive Intelligence, Marketing Industry News, Marketing PR Conferences, Online Marketing, Search Insider Summit

Competitive Intelligence
Competitive Intelligence — One of the most powerful aspects of search engine marketing is the intelligence you can gain from it, both about your own brands and your competitors. Just how much can you find out about the competition? What tools and strategies should you use? Here you’ll learn how to gain or retain your competitive edge.

This session featured Patrick Lopez from iCrossing, Tom O’Grady from AdGooRoo, LeeAnn Prescott from Hitwise, Matt Roche from Offermatica and moderation duties were handled by Cam Balzer from DoubleClick Performics, who I interviewed early in the conference.

Overall, this session was a bit light, but it was great to get specific numbers from HitWise, as I would expect, and also both Tom O’Grady and Matt Roche did a great job explaining their products. Matt Roche offered an excellent strategic perspective on online competitive intelligence and he was a standout person on the panel.

Lee Odden

Search Insiders Tell All Video – Search Insider Summit

Lee Odden on May 9th, 2007     Marketing Industry News, Marketing PR Conferences, Online Marketing, Search Insider Summit, Video Interviews

I went the lazy but entertaining route and took some video of the “Search Insiders Tell All” session yesterday afternoon that included David Berkowitz, Aaron Goldman, Bob Heyman and Gord Hotchkiss.

Here the “Search Insiders” about personalization, brand stewardship, Google DoubleClick and the disparity in standards applied to search marketing that are not applied to TV or direct response marketing.

http://video.google.com/videoplay?docid=1795234824398773860

Here is a discussion of video search, advertising and marketing.

http://video.google.com/videoplay?docid=8682933542265150995
Lee Odden

Integrating Search with Other Marketing Channels

Lee Odden on May 9th, 2007     Interactive Marketing, Marketing Industry News, Marketing PR Conferences, Online Marketing, Search Insider Summit, Search Marketing

Integrating Search with Other Channels
Day two of the Search Insider Summit was full of great presentations and commentary, so be sure to read the frequently updated MediaPost Raw blog.

Since many of the attendees of the Summit are the kinds of companies, marketers and agencies that employ various types of marketing channels, both on and offline, the opportunity to present examples and case studies of integration with search was ideal.

Some of the high level takeaways from this session include the importance for company marketers to set expectations when enegaging in an integrated campaign as well as the importance of coordination. Larger agencies that are capable of managing multi channel programs including search may have an easier time than a situation where a company uses multiple agencies to manage their various marketing programs.

Lee Odden

Search Insider Summit Videos

Lee Odden on May 8th, 2007     Interviews, Marketing Industry News, Marketing PR Conferences, Online Marketing, Search Insider Summit, Video Interviews

We are all about the social media on this blog and our coverage of conferences with interviews, photos and below a few videos.

http://video.google.com/videoplay?docid=529951350886112476

Here is the programming chair of the conference, David Berkowitz talking about how this is the biggest Search Insider Summit yet as well as the kinds of topics that drove the programming ranging from innovative search technology to click fraud to mobile marketing.

I also caught up with Cam Balzer of GoogleClick Performics :) oops, I mean DoubleClick Performics. As tempting as it was to ask Cam about Google’s acquisition of a company that provides natural and paid search marketing services, I kept it PC.

Cam moderated a competitive intelligence panel and he shares his insights about CI for ROI versus branding campaigns and does provide a well coached answer about Google/DoubleClick. You’ve got to love that media training.

Lee Odden

Video Search Optimization – Search Insider Summit

Lee Odden on May 8th, 2007     Interactive Marketing, Marketing Industry News, Marketing PR Conferences, Online Marketing, Search Insider Summit, Video Interviews

Video Search Optimization
The first of the breakout sessions was a choice between click fraud and this session on video search optimization. This was an easy choice since video optimization is an important component of social media campaigns and we like the social media here at Online Marketing Blog.

The session was moderated by Matt Spiegel of Resolution Media and speakers included: Chase Norlin from Pixsy, Scott Rhodes of VeoTag, Christy Tanner of TV Guide and Dan Perry from Cars.com.

Matt Spiegel: Is online video search for entertainment or other purposes?

Christy Tanner: Increasingly people are watching TV online and not conforming to old models of “turning on the TV”. There are also science, news and technology applications for online video.

Lee Odden

The Future of Search Engine Innovation

Lee Odden on May 8th, 2007     Marketing Industry News, Marketing PR Conferences, Online Marketing, Search Engines, Search Insider Summit, Yahoo

Ravi Raj Ron Belanger
From the conference session handbook: The Future of Search Engine Innovation – As search engines evolve, so must the methods of the marketers. We’re seeing the emergence of smart mashups, of visual search engines and personalized search. What does the future hold for search marketers and advertisers as they struggle to match speed of improvement being set by the engines themselves?

This session was moderated by David Berkowitz of 360i and included: Ron Belanger of Yahoo!, Paul Martino of Aggregate Knowledge, Chase Norlin of Pixsy filling in for Dr. Barney Pell of Powerset, and Ravi Raj from Kosmix.

First up is Ron Belanger who basically sums up three areas of focus for Yahoo in terms of search engine innovation. They include:
1. Getting search to mobile

Lee Odden

Search Insider Summit Keynote Day One

Lee Odden on May 8th, 2007     Marketing Industry News, Marketing PR Conferences, Online Marketing, Search Insider Summit

Esther Dyson of Edventure Holdings and David Vise of BreakingViews.com and author of “The Google Story” took their seats on the stage as the first keynote for MediaPost’s Search Insider Summit here in sunny Florida. The schedule says Esther will be interviewed about the semantic web, but we get much more than that from this impromptu interview that includes some mystic channeling.

Q and A style presentations are, as you might imagine, a bit challenging to blog. So I’ve not captured everything exactly but my notes should give a good indication of the exchange. Keep in mind, some of the content below is verbatim and some is my characterization.

David: I’m Mark Zuckerberg of Facebook. I turned down a huge offer from Microsoft. Did I make a smart decision?

Lee Odden

Gord Hotchkiss on Connection and Community

Lee Odden on May 8th, 2007     Marketing Industry News, Marketing PR Conferences, Online Marketing, Search Insider Summit

As Media Post’s Search Insider Summit opened up, everyone fresh with coffee and battles with the bagel toasting machine, the smell of change in the search industry was in the air. Of course we know that change is a key component of search marketing and it’s what makes this industry so interesting and challenging.

Gord Hotchkiss of Enquiro, who was tasked as the event emcee, kicked off the Summit with opening remarks about search as a connection to social change. While innovations with search features and functionality are occurring every day, Gord reminds us that technology changes much faster than people do.

As an agent of change the internet has the potential of having a far greater impact than something like TV. However, we won’t see the real impact of the internet on society for 10-15 years, just like it took many years for TV to change society.

Lee Odden

Day One Summary Search Insider Summit

Lee Odden on May 7th, 2007     Marketing Industry News, Marketing PR Conferences, Online Marketing, Search Insider Summit, Video Interviews

Welcom to Search Insider Summit
The day started with a sponsored breakfast by Compete.com with a presentation by Jeremy Crane on Compete functionality. I came a bit late so I did not catch the entire presentation, but one interesting tidbit that I caught concerned the reporting of an Attention metric. What percent of users are visiting a particular site compared to others over time. This is particularly interesting considering sites that are engaged in significant PR and buzz generation.

Compete is also offering search marketing related competitive intelligence reporting similar to Keyword Discovery CI and basic levels of Hitwise. Compete is looking for beta testers also.

Gord Hotchkiss
MC, I mean Emcee Gord Hotchkiss kicked things off with his thoughts about search as a connector.

To optimize your online marketing performance, contact us at TopRank | ©2014 TopRank® Online Marketing | Top