Online Marketing Blog

Spotlight on Search Interview with Gord Hotchkiss of Enquiro, SEMPO

It’s been too long since we’ve done a Spotlight on Search interview and I’m happy to say we’ve been able to catch up with world traveler and search marketing ninja master Gord Hotchkiss. He’s probably never been characterized quite that way, but there’s a first for everything. Gord is CEO of search marketing agency, Enquiro out of BC Canada and is a very busy/active speaker with a variety of industry conferences.

This isn’t Gord’s first appearance at Online Marketing Blog though, he was good enough to talk about Enquiro’s most recent analysis and eye tracking report of the major 3 search engines last year. I would highly recommend checking out this very insightful review of Google, Yahoo and MSN search results – at least until personalized search takes over.

In two weeks I’ll be in Florida for my first ever Search Insider Summit conference. This is an event held by MediaPost and chaired by David Berkowitz from 360i, who has been a regular contributor to the Search Insider email newsletter and blog for the past year or more. He also publishes a fine blog at Inside the Marketer’s Studio.

David and I have been fellow bloggers of the Chicago ad:tech conference the past few years and he has amazing writing talents as well as a very firm grasp of what’s new, hot and most of all, important in the search and online marketing world.