With increasing demands in opportunity, budget and training with search marketing, the benefits of networking and advocacy have correspondingly increased. Informal networks are prevalent within the SEO business connected by IM, email, private forums etc.
However, as more formal SEM budgets and cost centers are created within organizations looking to expand their search marketing effectiveness, the platform for harvesting collective wisdom and resources often comes in the form of an Association.
SEMPO and IAB are great examples of national organizations (U.S. based) that have had a significant impact. The eMarketing Association has also been around quite a while.
37 Responses