“A person will work for a living, but they’ll die for recognition.” I’m not sure who I heard that from first, but it’s just as true for agencies and companies as it is for individuals. One common way to recognize excellence is through awards. There are awards for just about every industry from software to design to public relations. What about search marketing?
Awards are like lists. They’re valuable in part, because they include, but mostly exclude. The motivation for organizations to run award programs varies greatly from being a source of revenue from entry and sponsorship fees to seeking to advance the industry by recognizing it’s finest to something in between. Many SEM awards focus on paid search and attract large agencies in that space. Others offer a variety of categories.