For the 5th year in a row, MarketingSherpa has published their Search Marketing Benchmark Guide which has been completely re-written and edited including results from the Marketing Sherpa members search marketing survey, other studies performed over the last 12 months and “best of” research provided by over 50 respected sources.
The SEM Benchmark Guide is helpful for marketers looking to get a handle on the state of the SEM industry, trends, strategies and tactics.
If you’re a data enthusiast, there are 215 charts, tables and eyetracking heatmaps to help illustrate what’s happening in search marketing and what companies need to be paying attention to. There are also several good case studies. This particular edition is formatted into 5 sections: