Online Marketing News: Facebook Timeline is Here, State of the News Media, Google Cracks Down

Small Businesses Increase Online Marketing Efforts

This video from AT&T Business provides great insight into online marketing trends for small businesses.  What you’ll learn:

  • User preferences
  • Network Growth
  • Online Marketing Tactics

News You Can Use

“Don’t Dread Tomorrow’s Mandatory Switch to Timeline, Study Shows It’s Good for 95% of Facebook Pages”  March 30 marks the official rollout of Timeline for Facebook business Pages.  This change has many business owners and brands up in arms.  However according to a recent study 95% of Pages who have switched to the Timeline have seen an increase of likes and buzz about their business.  Via TechCrunch.

“Google Cracking Down on “Unnatural” Links, Deindexing Blog Networks”  Falling from Google’s graces, a position that no company wants to see themselves in.  Recent shifts in Google’s policies include the way that Google perceives inbound links.  Via Search Engine Watch.

Reader Poll: Best Search Marketing News Mashups

reader poll

Whenever I look at our huge list of search marketing blogs, I think several things, one of which is “so many blogs, so little time”. One way to cut through the clutter is to use a mashup or aggregator. There are many of these and I’d like to find out which of the search marketing mashups/aggregator sites below you like best.

What is your favorite search marketing news mashup?

  • SEOMash (27%, 6 Votes)
  • Web Analytics World (27%, 6 Votes)
  • BUMPzee SEO/SEM Community (23%, 5 Votes)
  • Search Brains (14%, 3 Votes)
  • News Now Search Engines (5%, 1 Votes)
  • Megite (5%, 1 Votes)

Total Voters: 22

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In case you’re not familiar, links to each of the aggregator/mashups is below:

TopRank Weekly Recap 012707

Here is a list of the week’s blog posts on Online Marketing Blog focusing on SEO, blogging and business of search marketing.

SEMPO Board of Directors Nominees (Lee) – Voting begins Feb 6.

Search Marketing Blogs Update 012607 (Lee) – 18 new search marketing blogs added this week. We’re now at 350 and Todd Malicoat added a new CSE.

Friday Search News 012507 (Lee) – Googlebombs, Interviews with Bruce Clay and Marissa Meyer of Google.

Content vs Links (Lee) – This debate is missing the most critical concept: distribution.

The Lowdown on Web Designers and SEO (Lee) – Why your web designer didn’t make your site search engine friendly.

Recommendations for Collaboration Software (Lee) – Looking for tips on cross platform hosted email and calendar software.

V7N Search Blog

A new V7n Search Marketing News blog launched recently adding another source of news on everything to do with the search engine industry. The blog is edited by Mr. Search Engine Blog himself, Peter Da Vanzo.

Expect nothing but good things from this blog as Peter and the upcoming line up of contributors will be sure to provide another perspective on the goings on in search marketing. A blog like this can be a real time-saver if you don’t have time to ready all the email newsletters and articles on search marketing.