Experienced client side and agency search marketers know that today’s SMB and enterprise SEO projects involve much more than single event “SEO triage” and link building. A quick look at the topics on the top search marketing forums, newsletters, conferences, blogs and even print magazines shows an increasing variety of strategies ranging from marketing with social media to SEO and usability to leveraging user generated content.
As companies look for the right online marketing resources to help navigate the ever changing and increasingly complex world of search marketing, what variables, channels and outcomes should be considered?
In order for companies to realize the maximum benefit from a search marketing initiative, there must be a certain level of understanding about how various online marketing channels work. One of the most effective ways our SEO firm has found to assess current understanding and to introduce important concepts is through a discovery process including questions.
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