Late in 2007 the SEMPO Institute released several search marketing-focused online training courses. The first course, Fundamentals of Search Marketing, offers 14 different lessons encompassing the basics of SEM and SEO. To get a sense of what was offered, our CEO Lee Odden asked my coworker Jeff Nolan and I to take the Fundamentals course and write up a blog post.
The SEMPO Institute Fundamentals SEM course is designed for people who are new to the search industry and those who have been in traditional marketing and are now opening up to search marketing as a new career.
Composed of 14 lessons that range from â€œHow Search Engines Workâ€ to â€œSEO Web Designâ€, the lessons provide useful tips and real-time examples as well as supporting tools such as those used for keyword research or pay per click.