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Lee Odden

3 Essential Small Business Search Marketing Trends

Lee Odden on Jun 30th, 2010     Online Marketing, Search Marketing, SEO, Small Business

search marketing trends“Qualified”, “showing intent to buy”, “high conversion rate” and many other phrases are used to describe search engine marketing.  As a $16 billion industry, Search Marketing including SEO (search engine optimization) and PPC ads (pay per click) represent a substantial opportunity for small businesses to connect with customers at the moment they are looking for products and services to buy.

Even though Search Marketing presents an attractive opportunity to grow online sales, many businesses are too busy running their companies to stay on top of future trends. To that end, here are three search marketing trends worth paying attention to:

Lee Odden

User Data, Mobile Explosion, Death of SEO – SEM Trends in 2008

Lee Odden on Jan 9th, 2008     Online Marketing

We recently ran a Reader Poll asking what the hot search marketing trends will be for 2008. The new year is here and we now have good enough sample of votes cast (78) to share what Online Marketing Blog readers are thinking:

 What will be the big stories in search marketing in 2008?

* Heavier Integration of User Data and Personalized Search in Standard Results (21%)
* Mobile Search Explodes (15%)
* Death of SEO as we know it (13%)
* Social Media Marketing Explodes (12%)
* Social Media Marketing Jumps the Shark (8%)
* Google Winning/Losing Market Share in a Big Way (6%)
* Social Networks as Search Platforms (6%)
* Record Search Marketing Budget Levels (5%)
* Increasing Searcher Sophistication (4%)
* New Paid Search Channels (4%)
* Search Engine Consolidation (3%)
* Death of Universal Search (3%)
* “Real” Solutions to Click Fraud (1%)
* Search Marketing Agency Consolidation (0%)

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