The famous eye tracking heat maps are just the start of understanding search behavior. What about what happens before they get to your site? Or while they are on your site? Search behavior is something a site needs to understand to get more users to their site.
Here are a few of the thoughts shared:
- It’s hard to get good search behavior update unless you have access to a search engine or HitsLinks.
- Lots of people look at the keywords area in analytics. This shows a narrow view of activity.
- We should be using site search data from your website to get visiter intent. This is very valuable.
- Often times, free data like this is often ignored and it shouldn’t be.