While sitting in sessions at any Search Marketing Conference, you will hear agency-side search marketers asking the panel for advice on how to keep clients from standing in their own way.
Questions like:
What if my client ignores our optimization recommendations?
What if a client doesn’t see any value in social media?
Some search marketers might think working with clients who won’t implement recommendations is a waste of time. I think it’s well worth a little extra work needed to understand why they are not following recommendations and finding a work around. In fact, if you’re working for an enterprise SEO client, the ability to find work arounds is a bare minimum requirement.
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