TopRank Online Marketing

Jolina Pettice

Tips for Overcoming Client-Created Roadblocks

Jolina Pettice on Mar 18th, 2008     Enterprise SEO, Marketing PR Conferences, Online Marketing, Search Engine Strategies, SEO

4059499_thumbnail-1.jpgWhile sitting in sessions at any Search Marketing Conference, you will hear agency-side search marketers asking the panel for advice on how to keep clients from standing in their own way.

Questions like:

What if my client ignores our optimization recommendations?

What if a client doesn’t see any value in social media?

Some search marketers might think working with clients who won’t implement recommendations is a waste of time. I think it’s well worth a little extra work needed to understand why they are not following recommendations and finding a work around. In fact, if you’re working for an enterprise SEO client, the ability to find work arounds is a bare minimum requirement.

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