sem certification

Interview: Amanda Watlington on Second Life and Blogs

Spotlight on Search – Interview with Amanda G. Watlington, Ph.D., APR of Searching for Profit

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Photo by Jeremy Zawodny

I first bumped into Amanda Watlington via AIM, (Association for Interactive Marketing) and then in person at a WebmasterWorld Pubcon conference several years ago. Further collaboration occurred through involvement with the next iteration of AIM, the Direct Marketing Association’s Search Engine Marketing Council, of which Amanda was a past chair.

Amanda is famous for her in-depth knowledge of blogs, RSS and podcasting and she has one of the first popular books on the subject. However, this long time marketer’s roots are in public relations and she also has an extensive background with search marketing.

DMA Announces SEO SEM Certification

DMA
The Direct Marketing Association has officially announced their Certification Program in Search Engine Marketing today. The first modules are being offered at DMA06 in San Francisco in October. There will be two levels of certification focused on agency and in-house marketers:

  • Level 1: Designed for individuals able to work under the direction of an advanced search engine marketer. These individuals would know and be able to employ current best practices in organic or paid search marketing.
  • Level 2: Designed for individuals who are capable of devising, creating, and managing effective search engine marketing programs within agencies or as lead members of in-house marketing teams. At this level, individuals can seek advanced certification in organic or paid search.

SEM Certification

The well-known marketing testing site, Marketing Experiments is offering their next paid search management certification course. If you haven’t heard of the site, they’ve been around for ages thoroughly testing various aspects of web marketing. As a result, they have some pretty impressive best practices developed.

Outside of Google’s Advertising Professional, what other PPC or Paid Search certification programs have you used? I am curious what others’ experience has been.