sem myths

SES San Jose: 5 Things No One Will Tell You About SEM

5 Things No One WIll Tell You About SEM

Who doesn’t like when secrets are given away? I know I do, and I can’t be the only one who thrives on search engine tips, rumors and gossip. This afternoon the expert panel of David Rodnitzky, Terry Whalen, Chris Knoch, Vinny Lingham and Chris Zaharias, we in the audience learned some new, exciting and potentially scary tips from these industry experts.

Debunking 5 current SEM assumptions – the continued growth of the long tail, the 1,001 things to do in SEM, that everyone should do SEM, listening to the search engine and the opaqueness of search – the panel addressed the following realities of the SEM world.