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Lee Odden

High Rankings SEM Seminar Photos

Lee Odden on Mar 16th, 2007     Marketing Industry News, Marketing PR Conferences, Online Marketing

Day one of the Minneapolis High Rankings seminar went well and I think the presentations were well received. One thing I think I did not emphasize is that the speakers are not only subject matter experts, but they’re skilled at instruction as well

Matt Bailey reinforced himself as one of my favorite speakers and I recommend that you travel to wherever it is that he’s speaking next to learn about analytics and usability. If nothing else, you can enjoy his Star Trek “red shirt” hypothesis.

Jill covered technical issues and writing for the search engines as well as an overall recap – all great info. Christine Churchill did two excellent presentations, one on keyword research and one on paid search that I’d like to get recordings of. Karon Thackston did a session on copywriting that focused on SEO as well as persuasion and branding, which I think a lot of SEO copywriters miss out on. I had not seen Scottie Claiborne speak before and her session on link building was very thorough.

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