TopRank Online Marketing

Lee Odden

DPAC II: Digital Asset Optimization for Publishers

Lee Odden on Oct 29th, 2008     Digital Asset Optimization, Marketing PR Conferences, Online Marketing, Other Events, SEO

Thank you to Jonathan Dingman, who writes the Google News, Inside blog, for attending the DPAC II conference in New York this week and blogging the session, “SEO: Is Finding Your Inner DAO the Answer?” which included: Ron Belanger, Vice President, Agency Development at Yahoo!, Anne Kennedy, Managing Partner at Beyond Ink, Jolina Pettice, Senior Account Manager at TopRank Online Marketing and Noah Elkin, Vice President of Corporate Strategy at Steak as moderator.

Digital Asset Optimization (DAO) is something that any publisher, of any kind, ought to be doing on a regular basis. Alright, so if you should be doing it, what exactly is DAO?

DAO is, essentially, optimizing what you own as an asset, digitally. It’s pretty straight forward. Whether it’s a video, an image, presentation, or a podcast, as a few examples, those are your digital assets. A video is an asset which should be optimized for maximum exposure.

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