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Lee Odden

Smarter Online Marketing Requires Intelligence: Opportunity Research Basics

Lee Odden on Nov 26th, 2012     Online Marketing

online marketing auditsLong before an army goes into battle, intelligence organizations have been busy collecting and analyzing information about the opposing threat. The right information and insight could lead to a much more advantageous outcome. Inaccurate information or an absence of competitive research can lead to disaster.

In the competitive world of content marketing and optimization, it’s essential for companies of all sizes and industries to understand their online marketplace in order to gain a business advantage.

Developing a competitive strategy is essential in today’s dynamic search and social web and an effective approach starts by understanding both the broader Search Landscape and internal Website SEO Readiness.

The approach to competitive search and social media research can vary widely by situation because no business is the same. It’s essentially always going to involve some kind of information capture, assessment and comparison.

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