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Lee Odden

SEO Basics: Are Directory Submissions Still Worthwhile?

Lee Odden on Oct 9th, 2008     Online Marketing, SEO, SEO Tips

Here’s another search engine optimization Q/A on on the topic of web site marketing via directories compared to search engines plus a bonus on the value of meta search engines.

These are real questions from a web site owner and due to the vintage nature of the topics, reflect the need for ongoing education and updates necessary for anyone involved in marketing through search.

What is the audience of the directories compared to the search engines? What is the benefit of being included in directories ?  What if I only submit my website to algorithmic search engines and not directories: Does it really matter ?

Directories like Yahoo’s Directory and DMOZ.org have been cited by several search engines as logical places for inclusion as part of an effort to acquire inbound links. However, as of October 2nd, 2008 Google no longer includes this recommendation in their Webmaster Guidelines.

Lee Odden

SEO Basics: Ensure Your Site is Crawlable

Lee Odden on Oct 7th, 2008     Online Marketing, SEO, SEO Tips

Online Marketing Blog has always been about more than search engine optimization, covering digital public relations, social media marketing and plenty of other internet marketing topics. And yet, SEO is a core component of nearly every thing we do in our consulting practice.

For the web site owners  and marketers fairly new to the site optimization game, we like to offer tips based on common questions overheard in the course of providing SEO and internet marketing services.

Question: “Ensure your site is crawlable”  What would be, in your opinion, the basic conditions that need to be reunited for a website to be crawled?”

Lee Odden

Search Engine Optimization Basics

Lee Odden on Oct 29th, 2007     Online Marketing, SEO, SEO Tips

search engine optimization

Learning the basics of search engine optimization (SEO) isn’t difficult, it’s time consuming. SEO consultants can offer a variety of services but in the end, web site owners will appreciate the optimization services they’re getting much more if they educated themselves on the fundamentals.

The nature of marketing web sites has continually evolved from a focus on optimizing text to include an array of digital assset optimization such as images, audio, video and content delivery formats like RSS and mobile. Regardless, there continues to be a significant value in basic SEO.

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