TopRank Online Marketing

Alexis Hall

Top Online Marketing Books for 2012

Alexis Hall on Dec 28th, 2011     B2B, Book Reviews, Content Marketing, Mobile, Online Marketing, Optimize Book, SEO, Social Media

The New Year will soon be here and we are looking forward to continuing to learn from some of the top marketing minds on the web about the strategies and tactics that will shape  online marketing efforts in 2012 and beyond. To help you get a jump start, I have compiled a list of books coming out in 2012 that cover a range of online marketing topics including:  mobile, social media, content and search engine marketing. Enjoy.

[Note from Lee: We didn't include second editions, re-releases in paperback or books that didn't have cover images uploaded yet.]

Mobile, Local, Location Based Marketing

Mobile Marketing Book

Mobilized Marketing: Drive Sales, Engagement, and Loyalty Through Mobile Marketing (Wiley) by Jeff Hasen

Lee Odden

Reader Poll: Best Books on SEO

Lee Odden on Dec 14th, 2009     Online Marketing, Reader Polls, SEO

best seo booksWith all the hubub about personalized and real time search and the potential impact on the SEO work that can influence search visibility, the question about relevance comes to mind when considering books about search engine optimization. Search engines like Google change often (38 new search products in 70 days) so one could argue that a book published in print would become outdated.  For those books that outline very specific tactics and even tricks/loopholes, that indeed is the case.

However, there are many SEO books that focus on strategy and tactics worth considering.  Well understood principles of information retrieval, content optimization & promotion, consumer search behaviors and analytics are timeless.

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