The Direct Marketing Association has officially announced their Certification Program in Search Engine Marketing today. The first modules are being offered at DMA06 in San Francisco in October. There will be two levels of certification focused on agency and in-house marketers:
- Level 1: Designed for individuals able to work under the direction of an advanced search engine marketer. These individuals would know and be able to employ current best practices in organic or paid search marketing.
- Level 2: Designed for individuals who are capable of devising, creating, and managing effective search engine marketing programs within agencies or as lead members of in-house marketing teams. At this level, individuals can seek advanced certification in organic or paid search.