A reader commented recently about not wanting to hire an entire agency, but rather an individual consultant for search marketing services. From a service provider perspective, I’ve tried it “both ways” so to speak, working at an agency, then as an independent consultant and now with our Public Relations and Online Marketing agencies.
There are obvious advantages and disadvantages to hiring consultants vs an agency engagement, but over time (10+ years) I think I’ve gained a fairly practical and experience based perspective.
As I see it, here are a few of the pros and cons of hiring consultants compared to hiring search marketing agencies.
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