If Alan Shumway doesn’t read your blog, he’s as good as fired.
We’re about two months into Q3 and Alan already blazed through 90% of his annual budget. It’s only his second year as IT director for a small staffing company, and the bosses are breathing down his neck to make things right. Q4 looks even worse.
Now imagine your business provides a solution that will not only allow Alan to make his budget this year, but also project future costs with laser-like precision. It’s an ideal fit. The problem is reaching him.
There are thousands of other blogs trying to do the exact same thing – get the attention of IT decision makers like Alan – not to mention all the other internet noise. According to Mashable, over 2 million blog posts are written every day.