It’s a near nightmare situation really. A client sends an email on Friday saying, “We’re launching a new web site on Monday, can you take a look at it to make sure our site optimization is ok?”.
The Account Manager asks for a URL and upon receiving, clicks to find a “pretty” home page with 90% images and/or Flash, “cool web 2.0″ navigation using Ajax and as a result of a new content management system, a URL syntax that is completely different than before. Oh, and all title/meta descriptions are now hard coded and there are 50% less pages because the VP of Marketing heard at an executive marketing seminar that “less is more”.
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