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Lee Odden

How to Hire a SEO Firm – According to Google

Lee Odden on Sep 17th, 2008     Google, Online Marketing, SEO, Social Media

With search engine optimization a challenge for most company marketers to stay current with, how exactly are businesses supposed to confidently hire a SEO consultant? Google has an opinion on this if you haven’t noticed.

There’s an ongoing dance of sorts between search engines like Google and the search engine optimization community. They both want a win/win for the searcher (relevant results) and for the same reasons (revenue) but from different perspectives. Google uses the content of web sites against which to run its ads and make money for itself and it’s advertising clients. SEO consultants optimize those web sites to rank higher in the “free” or non-ad portion of the search results for a fee in order to drive traffic to increase their client’s sales.

Lee Odden

Session: Build Investment Interest in Your SEO/SEM Firm

Lee Odden on Mar 17th, 2008     Business of SEO, Search Engine Strategies

Pat Hall Anne Kennedy

How to Build Investment Interest in Your SEO/SEM with an introduction by Anne Kennedy and a presentation by Patricia Hall, Investment Banker, Hallmark Capital. If you own and/or are running a fast growing search marketing agency and want to gain more insight into making your firm more valuable for acquisition/investment, then this session is for you.

Pat Hall

What Wall Street looks at.

  • Client list is important. Keep in mind, if you have big name clients now, what will you need to do to keep them.
  • Nature of revenues. Are they one time projects or are they retainer based? One time projects can be good if you specialize and can go to all the other players in a category.
TopRank Online Marketing

5 Ways to Better Leverage Your SEO Firm

TopRank Online Marketing on Feb 21st, 2008     Business of SEO, Online Marketing, SEO

3d People Around a Table
Search Marketing is well documented as one of the most effective marketing strategies a business can employ regardless of the economic environment. Now more then ever companies recognize search as an essential element to their businesses bottom line and are seeking out the help of professional SEO firms.

Finding the right search marketing agency is no doubt a daunting task. But what happens once you’ve done your due diligence and chosen an SEO firm that best suits your style and philosophy?

Below are 5 ways to ensure you’re getting the best return on your search marketing dollars from your SEO invrestment:

1. Have Realistic Expectations

Lee Odden

topseos.com Rebrands

Lee Odden on Apr 6th, 2007     Marketing Industry News, Online Marketing

topseos-screencap.gif

A TopRank client that we do some online PR work for and that has been involved with the search marketing industry for quite a while is topseos.com. Our listing and also the ranking of TopRank as a search engine optimization agency on topseos.com has been a significant source of direct traffic for us.

Bill Peden of topseos.com recently gave the heads up that the site has been revamped offering new features for companies researching internet marketing services including a press releases area, a jobs area and knowledge base.

For member internet marketing companies and services, there are also a number of enhancements ranging from inclusion in the directory, advertising options and consideration for what topseos.com became well known for, ranking the top search engine optimization firms. The actual services are based on your membership level.

Lee Odden

Finding a Search Engine Optimization Company

Lee Odden on Jan 31st, 2007     Online Marketing, SEO

When KeywordRanking was still in business, our Minneapolis SEO agency used to get calls about once a month from disaffected clients asking how to get out of contracts and to see if they were getting value for the $2,000 being spent. Most of those situations were the result of overzealous sales people, cold calling businesses and making promises that were a bit ambitious.

In most cases though, the business owner had not allowed enough time for their SEO and link building to gain momentum. Even quality SEO firms can suffer if expectations are not set correctly.

Now that the subsequent iteration of KeywordRanking (MarkeSmart Interactive) is no longer doing business as usual, we are getting contacted again by companies looking for reliable, trustworthy and results oriented SEO vendors that can help improve their sales online. This is on top of the 2-5 daily inquiries we get from other sources.

Lee Odden

Marketing Sherpa 2007 SEM SEO Firm Buyers Guide

Lee Odden on Sep 13th, 2006     Marketing Industry News, Online Marketing, Search Marketing, SEO

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Marketing Sherpa has released their 5th annual Buyer’s Guide to SEO and PPC agencies. The new report includes:

  • In-depth profiles of 62 PPC agencies and 104 SEO firms include honest notes on which types of clients each works best with — and who should *not* hire them.
  • Practical 80-page Shopping Overviews guide you through the budgeting, decision-making and RFP process.
  • Easy Scan Charts let you compare-and-contrast dozens of search marketing firms at a glance. Includes factoids on pricing, staffing, and specialization. Great for creating your short-list.

There were 104 SEO companies and 62 PPC agencies profiled. You can buy the guides individually at $199 each or as a bundle for $249. Also, you get both a PDF version immediatley for download and a print copy is mailed to you within 24 hours.

Lee Odden

Survey for Marketing Sherpa Guide to SEO SEM Firms

Lee Odden on Aug 6th, 2006     Marketing Industry News, Online Marketing, Search Marketing, SEO

Last Friday was the due date to get your survey completed for the 2006-2007 edition of the Marketing Sherpa Search Engine Optimization and PPC Firm Buyer’s Guide. There were 126 companies profiled in the SEO Guide last year.

The survey questions this year were pretty much the same as last year but also included questions such as: “What is your ideal client?”, “What is your nightmare client?” and “How many clients did you lose due to training them to do SEO in-house?”. The actual wording was different, but you get the idea.

The revenue categories were also different with the minimum category at “Under $1m” and the next category at “Under $5m”. That’s going to lump an awful lot of small SEO firms and consultants in the first category.

Lee Odden

Ranking SEO Firms

Lee Odden on Mar 1st, 2006     Business of SEO, SEO, TopRank Agency News

Today I received emails from two different SEO firm ranking lists that have ranked my SEO firm, TopRank in the top 5. One from topseos.com where TopRank was ranked #4 and the other from PromotionWorld.com where we were ranked #4 again. Bruce Clay did quite well in both as well.

At first this seems pretty cool, but I am wondering how potential clients preceive it? I know it pisses some SEOs off, which most lists are prone to do. But I really don’t care what other SEO firms think. What comes to mind is how subjective such rankings are. Here are the editorial/review policies for both lists:

Promotion World:

“The Top 10 SEO Company Awards are based on the offered services, package diversity, value, customer service, feedback and website popularity of the selected companies.

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