TopRank Online Marketing

Lee Odden

Pubcon Video: Brett Crosby

Lee Odden on Dec 5th, 2007     Google, Online Marketing, Video Interviews, Web Analytics

While walking the WebmasterWorld Pubcon exhibit hall floor I ran into Brett Crosby from Google. We talked about some of the new enhancements that have been added to Google Analytics. The addition of site search tracking in Google Analytics was of particular interest to me and I thought I would share here.

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Be sure to check out the TopRank channel on YouTube for more SEO interviews.

Lee Odden

Pubcon Video: Tanya Vaughan Interview

Lee Odden on Dec 5th, 2007     Interviews, Online Marketing, Pubcon, SEO, Spotlight on Search, Video Interviews

As the Global SEO Program Manager/Diva :) for one of the largest companies in the world, Tanya Vaughan from HP has a tremendous amount of responsibility and knowledge about enterprise SEO. We caught up with Tanya after the Enterprise Search Engine Optimization panel at Pubcon in Las Vegas to ask about her role at HP and to elaborate on a topic from the session, “progressive enhancement”, and what it means for SEO.

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Be sure to check out the TopRank channel on YouTube for more SEO interviews.

Lee Odden

Pubcon Video: Neil Patel Interview

Lee Odden on Dec 5th, 2007     Interviews, Online Marketing, Pubcon, Social Media, Spotlight on Search, Video Interviews

Known by many as either “Mr. Social Media” or by friends as “Princess”, Neil Patel’s reputation for experimenting and developing new and cutting edge internet marketing tactics is known throughout the industry. At WebmasterWorl’s Pubcon conference in Las Vegas, we caught up with Neil to ask about what his company ACS does for clients as well as his latest social media manipulation – oops, I mean marketing tactics :) and experimenting.

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Be sure to check out the TopRank channel on YouTube for more SEO Interview Videos.

Lee Odden

Pubcon Video: Adam Audette Interview

Lee Odden on Dec 5th, 2007     Interviews, Marketing PR Conferences, Online Marketing, Pubcon, SEO, Spotlight on Search, Video Interviews

With 10 years under its belt, LED Digest is famous with long time SEOs for providing an exceptionally productive platform for sharing ideas, tactics and insights about search marketing. The digest would not have it’s luster without the formidable moderating skills of Adam Audette and we had the chance to finally meet Adam in person at Pubcon in Las Vegas.

In this short video interview, Adam describes how LED Digest was started as well as a tidbit about Universal search.

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Be sure to check out the TopRank channel on YouTube for more SEO interviews.

Lee Odden

Interview with Andy Beal of Marketing Pilgrim

Lee Odden on Dec 18th, 2006     Business of SEO, Interviews, Online Marketing, Reputation Management, Search Marketing, SEO, Spotlight on Search

Spotlight on Search: Interview with Andy Beal

andy-beal.jpg I’ve known Andy Beal via blogging and search marketing conferences for a while now and had the privilege of speaking with him on a SEO Blogger and Reporter panel at the last WebmasterWorld Pubcon in Las Vegas.

While I had great respect for Andy’s accomplishments at building search marketing companies and developing top notch blogs, his performance during the panel was genuinely impressive. His grasp of the big picture and business aspects of search marketing were/are very insightful. My public relations firm has even hired Andy for some consulting on reputation management and I am happy to recommend him.

Lee Odden

SES Chicago SEO Videos – Stacy Williams

Lee Odden on Dec 8th, 2006     Interviews, Marketing PR Conferences, Online Marketing, Search Engine Strategies, Search Engines, Search Marketing, Video Interviews

Stacy Williams is a long time search marketer in Atlanta and I’ve known her and partner/husband Matt for about 3 years. Stacy is a long time Search Engine Strategies speaker and is equally adept in the SEO and SEM fields. At Search Engine Strategies Chicago, Stacy had a few very interesting things to say about search engines making modifications to campaign creative, match type and ad status without notifying the advertiser.

In this video interview, I asked Stacy to elaborate and she provided three specific examples. I hope someone from the search engines reads this and offers insight into why these things happen.

http://video.google.com/videoplay?docid=-7089520331147124597

I would like to link to Stacy’s blog but, sigh, she doesn’t have one. :)

Lee Odden

SES Chicago SEO Videos – Laura Thieme

Lee Odden on Dec 8th, 2006     Business of SEO, Interviews, Marketing Industry News, Marketing PR Conferences, Online Marketing, Search Engine Strategies, SEMPO, SEO Training, Video Interviews

I’ve casually known Laura Thieme of BizResearch for about 2 years but for some reason our paths crossed repeatedly at the recent Chicago Search Engine Strategies conference. First it was the in the speaker ready room, then the most excellent Vintage Tub and Bath SES Dinner (yeah Allan!) where I sat across the table from her team members Traci and Jessica, then again during the conference, then the ClickTracks party and finally on the last day of the conference when I asked her to do a short interview.

Laura has been a speaker at SES for many years and will be teaching a college level course at a University Business School in Ohio next year. In this short video interview, I asked Laura about the need for consistent information and education on search marketing as well as her thoughts on gender distribution in the industry.

http://video.google.com/videoplay?docid=8939619874697509066
Lee Odden

Interview with Dan Thies of SEO Research Labs

Lee Odden on Mar 13th, 2006     Business of SEO, Interviews, Keyword Research, Online Marketing, SEO, SEO Tools, Spotlight on Search

Spotlight on Search – Interview with Dan Thies of SEO Research Labs

When you think of keyword research services, the name that often comes to mind these days is Dan Thies. In developing his search marketing business, he was able to find a niche in keyword analysis and successfully progress that into search engine marketing and optimization training with SEO Research Labs and also a book, the Search Engine Marketing Kit.

In this interview with Dan, find out how he started out, his take on keyword research tools, common misconceptions about search engine optimization, search engines and SEO training.

Please describe your background and how did you get involved with search marketing?

Lee Odden

Interview with Jill Whalen of High Rankings

Lee Odden on Mar 9th, 2006     Interviews, Online Marketing, SEO, Spotlight on Search

Spotlight on Search – Interview with Jill Whalen of High Rankings

One of the long-standing and popular voices on search engine optimization is without question, Jill Whalen. From back in the day, you might remember the Rank Write Roundtable that she published along with Heather Lloyd-Martin. Today, Jill is a regular speaker at Search Engine Strategies, writes many articles, publishes the High Rankings Advisor newsletter, runs her SEO consulting practice High Rankings and has another company called Search Creative.

Jill’s High Rankings Forum has been a source of information for newbies and old hands alike for many years. I don’t get to visit the forum as much, but when I do, I always find some useful insights.

Lee Odden

Interview with a Search Spammer

Lee Odden on Mar 9th, 2006     Dark Side of SEO, Interviews, Marketing PR Conferences, Online Marketing, Search Engine Strategies, SEO

Chris Pirillo gets the goods on search engine spam with an interview of an anonymous “search spammer” at the New York Search Engine Strategies conference. The voice is decidedly European, possibly German – yes, it’s German.

“At SES Chris interviewed one search spammer who asked to remain nameless while providing some interesting details about the inner workings of the search spamming world. On one hand the interview reveals some of the motivations for spamming the search engines. More interesting are the search spamming tactics these black hat marketers won’t employ because even they are annoyed by the end result.”

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