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Lee Odden

Pros and Cons of Hiring SEOs

Lee Odden on Mar 3rd, 2008     Business of SEO

As a growing mid-sized online marketing agency, TopRank has had opportunities to interview well over a 100 people for various search engine optimization and internet marketing positions. We’ve been fortunate to hire and develop an amazing team of professionals. We’ve also experienced the flip side.

There are increasing numbers of resources from which to attract or find candidates whether it’s traditional online job boards like Monster.com, SEO job listings at SEMPO or sites dedicated to SEO recruiting. Making sure actual SEO skills and experience are in alignment with company/client needs is as important as setting accurate expectations for job responsibilities and work environment.

Lee Odden

Online Marketing and PR Jobs @ TopRank

Lee Odden on Jan 9th, 2008     Online Marketing, Public Relations, SEO, TopRank Agency News

What a year 2007 ended up to be for TopRank and 2008 has already started with a bang. We’ve been fortunate to work with small companies like Smart-Kit and Web Awards as well as some of the largest companies in the world including NWA, HP and McKesson. New clients for 2008 already include PRWeb, Radian6 and SPS Commerce.

Along with the tremendous growth we’ve experienced, TopRank has several positions open. Since Online Marketing Blog has such a talented group of readers, we’re curious if some of those readers have the right stuff or perhaps know someone with the right stuff to join our energetic, growing marketing company based in Minnesota. The open positions include:

TopRank Online Marketing

Session: So You Want To Be A Search Marketer?

TopRank Online Marketing on Aug 22nd, 2007     Business of SEO, Marketing Industry News, Online Marketing, Search Engine Strategies, SEO

So You Want To Be A Search Marketer

Raise your hands if you want to be a Search Marketer! This session I attended on Day 3 of SES San Jose 2007 taught us how to better educate those who want to start in the SEM business, and how the rest of us already in it should continue learning.

First, Pradeep Chodra, co-founder of OMLogic, spoke on the highlights of working in SEM. Some of those highlights include an exciting and adventurous industry, flexibility of where and when you work because the internet is portable and global, the fact that you don’t need a professional degree to be good at SEM and that the salaries can turn out to be very attractive if you work hard and know what you’re doing as a search marketer.

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